SHIPPED
Fragrance
6th → 97th percentile
Klaviyo · 167,000 accounts
7.4× RPR lift
$0.12 to $0.89
6.5× segmentation lift
£1.43 vs £0.22 RPR
July 2024 to April 2025
THE PROOF
Shipped. Scaling.
IN FLIGHT
Clinical beauty
Subscription launch
Loop 4-flow architecture
Abandoned Checkout v4.0
dual-path · 6 nurture emails
Loyalty program
Eye-First Insiders
Production · 2026 Q3
Anonymised client data. Association, not causation, until the causal holdout layer ships. Retention First Growth®, Chapter 8.